Speakers

Mike Atkin highly respected, industry recognised expert with fifteen plus years experience within the Loyalty/CRM Solutions Market, with specialist knowledge in all aspects of Loyalty Programmes, including strategy and operations. This includes all facets of Customer Management including basic customer acquisition schemes, Affinity Cards, single-brand programmes, co-branding, continuity campaigns and coalition/multi-partner programmes. Read more

Many of the 30+ customer loyalty platforms examined in a new study are failing to provide the functionality required to meet the demands of running an effective loyalty programme in today's marketplace, according to UK loyalty consultancy MJA Associates.

Mike Atkin of MJA Associates recently carried out a detailed investigation into the capabilities of over 30 loyalty programme platforms being used to operate programmes around the world, and came up with these surprising results.

Software solutions from New Zealand, USA, UK, Poland, Germany, India, France and many other countries were reviewed as part of the Benchmarking Study and Gap Analysis process that MJA Associates offers its clients. Read more

Chris Jacobs has been personally involved in the design and implementation of over 50 loyalty programmes in the UK and Europe, and has an in depth, practical understanding of the different issues involved in building customer relationships in a wide range of industries. Since graduating in Computational & Statistical Science in 1971, Chris has held many main Board positions in technology and marketing related companies. He has also successfully started and grown two companies offering customer specialist loyalty services and is now operating as an independent loyalty consultant. His main focus is in providing strategic loyalty/CRM advice to organizations considering launching a new programme, or reviewing an existing scheme. Chris is Fellow of The Institute of Direct Marketing.

A Loyalty Mechanic, combined with a data driven marketing campaign programme, is the driving tool in changing customer behaviour, which generates quantifiable benefits that justify the cost of the programme. The CRM purists argue for the inclusion of every possible element of data relating to the customer to be made available in a single (gigantic) data warehouse before even considering the Loyalty Mechanic. In many cases, this is resulting in solutions and projects that cannot be implemented in a timescale, or a cost, acceptable to the marketers. Predictably, this is serving to continue the rift between the IT and marketing departments, and creating the need for more pragmatic solutions.

Strategic Director of the MRM Momentum Group, is responsible for development and strategic support of the Clients. She has been working in the direct marketing for over 10 years. Anna was a member of the Strategic Team preparing strategy of consumer loyalty program VITAY for PKN Orlen (biggest in Poland network of gas stations). Afterwards: Project Director of the VITAY team working on the project, responsible for implementation and quality of the program, reporting and coordination of the co-operating entities. Anna is also an author of the concept for on-going training program for the PKN Orlen stations’ employees. She lead and coordinated trainings, was responsible for implementation and quality of the trainings as well for reporting. Involved in the negotiation process to bring partners to the VITAY program.

MRM Momentum Group is the leading marketing services agency, a part of McCann Worldgroup. “We create ideas that activate demand” – with this motto at hand the company successfully cooperates with Nestle, Microsoft, L’Oreal, MasterCard, General Motors, Exxon Mobil, BGŻ Bank, Plus GSM, Polpharma, Orbis, Osram, WILO. In the 2006 the Agency was ranked no.1 Client Service Agency according to the Client’s opinions collected in the report of “Media & Marketing Services”.

Jacek Powałka’s previous experience includes positions as Loyalty Program Director at Polkomtel, where he managed the award-winning (Golden Arrow, Golden Receiver) 5 Plus points program, and Brand Manager at PepsiCo Restaurants Poland, where he organized the “Kto donosi na Wiejską?” marketing campaign for Pizza Hut that was awarded best campaign of the year at Krakfilm 2001. He is a member of CRMcommunity. Mr. Powałka graduated from the Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz as well as the Maastricht School of Management.

Nicolas Plocharski is in charge of KXEN Business Development in Northern and Eastern Europe. He has 17 years of sales and management experience as Founder and General Manager of his own company, Alliance Director and Senior Sales Executive of French subsidiaries of U.S. software companies.

Prior joining KXEN, Nicolas was Alliance Director of Ecensity (J2EE Personalization Software Vendor, Paris), taking care of implementation and management of S.I. and ISV Channel and account management of some Major Customers and Strategic Partners. Earlier, he has spent about 7 years at Silverstream and Novell as Alliance Manager and Senior Sales Executive managing S.I. channel and targeted direct sales of Java J2EE software including application servers, EAI, portals and CMS.

He has Master Degree from Warsaw School of Economics and fluently speaks 4 languages including French, English, Polish and Russian.

Paweł Przewięźlikowski is a graduate of the AGH University of Science and Technology (Kraków) Department of Electrotechnics, Automatics and Electronics. He also holds a Masters degree in Information Technology and an MBA (Master of Business Administration).

Rafał Mrówka holds a Master’s in Automatics and Robotics from the AGH University of Science and Technology in Krakow. He began his career at Comarch in 2000. In 2004, he became Director of the Production Centre for the Finance and Services Sector, where he oversaw numerous implementations for businesses from the financial industry. He is a PMP-certified Project Manager. Since February 2006, he is the Director of the Consulting Centre.

Ewa Maria Grabarczyk has been CEO of Premium Club Sp. z o.o. , a company in charge of so far the only multi-party loyalty programme in Poland since 1st of May 2003. She started her career in Statoil ASA, ( Norway’s largest oil and gas company) in 1986 in Bergen, Norway designing computer systems and managing large IT development projects. From 1992 she worked in the Natural Gas Sales Department in Stavanger and in the years 1996- 98 in Statoil Deutschland in Berlin where she was project manager for gas downstream projects. In 1998-2001 she managed Statoils development of renewable energy business in the Scandinavian countries. On October 1, 2001 she was appointed Natural Gas Business Manager in Statoil Polska in Warsaw and in 2002 she took over as CEO of a daughter company Statoil Polska Partner.

Premium Club is a coalition program organized by Statoil, Pizza Hut and KFC restaurants, the network of EMPiK stores and BPH Bank, with a total of 410 points of sale and more than 500 BPH bank branches. Premium Club program has been established for people who are interested in gaining tangible rewards in exchange for their daily purchases. Program members must simply present the Pre­mium Club card at a participating outlet while purchasing a product or service. The value of the transaction will determine the number of points granted to the card holder. The points accumu­lated on the customer’s loyalty account can lat­er be redeemed for rewards. The wide range of rewards available always allows customers to find something suitable for them.

Piotr Kwiatek is responsible for design of customer management and communication strategy in BonusCard’s projects for banking industry. Piotr has worked for and cooperated with companies from banking (BZ WBK) and B2B services sector in the area of research and business development. He is assistant professor at the Poznan Economics University, author or co-author of over twenty papers on customer loyalty, relationship marketing and loyalty programs.

Andrzej Żurawski is responsible for planning and development of strategic CRM/loyalty projects. Andrzej is researcher in the area of Customer Relationship Management and Business Intelligence and assistant professor at Warsaw School of Economics, Faculty of Business Informatics. He was involved in many business development projects for telecom and banking industry.