Agenda

11:00 - 11.10

Welcome Coffee

11:10 - 11:20

Welcome speech/ About Comarch
Marcin Kościak, Director of Loyalty Program Consulting Department, Comarch SA

11.20 - 12:00

Modern Customer Relationship Strategies
Paweł Przewięźlikowski,
Vice President, Comarch SA

12.00 - 12.40

New Trends and
Opportunities in Loyalty Programme
Rafał Mrówka, Consulting Centre Director,
Comarch SA

12.40 - 13:10

A Loyalty Mechanic
is the Key to a Successful CRM Programme
Chris Jacobs, Managing Director,
Business Assyst Ltd

13:10 - 13:40

Direct marketing from consumer point of view
Anna Pasińska, Strategic Director of the MRM Momentum Group

13:40 - 14:40

Lunch

14:40 - 15:20

Study Shows 4 Critical Failures
in Many Loyalty Platforms
Mike Atkin, Managing Director, MJA Associates

15:20 - 15:50

Loyalty & MVNO
Why should retailers consider launching MVNO services?
Stanisław Zbroja,
Product Manager for Comarch BSS, Comarch SA

15:50 - 16.00

Coffee Break

16:00 - 16:30

Making More Decisions Intentionally
with Extreme Data Mining
Nicolas Plocharski,
Manager Europe North & East, KXEN

16:30 - 17.00

Big Brother Has Thought his Approach Through How Far May We Really Go with Customer Intelligence?
Jacek Powałka, Leading Senior Specialist, Customer Relations Strategy Department, Telekomunikacja Polska

17:00 - 17.30

Round Table Discussion
Chris Jacobs, Mike Atkin, Walter H Lukner, Silke Lehmann, Thorsten Preuss.

10:00 - 10.15

Welcome Coffee

10.15 - 10:55

How to Create
Successful Co-Branded Product,
Case for Integrated Loyalty Platform
Andrzej Żurawski, Vice President,
BonusCard Sp. z. o.o.

Piotr Kwiatek, PhD, Senior Project Manager, BonusCard Sp. z o.o.

10.55 - 11.40

Premium Club Case Study:
Multi-Channel Communication
in a Multi-partner Loyalty Programme
Ewa Maria Grabarczyk,
CEO of Premium Club Sp. z o.o.

11.40 - 11:50

Coffee Break

11:50 - 12:30

A Loyalty Program as the Most Effective Direct Marketing Tool at BP Poland:
the Goals and Challenges of Loyalty Programs in the Oil and Gas Industry
Wojciech Pilarski, Application Delivery Manager,
BP Poland

12:30 - 13:00

Round Table Discussion
Ewa Maria Grabarczyk,Wojciech Pilarski,
Andrzej Żurawski, Piotr Kwiatek, Jacek Powałka.

13:00 - 14:00

Lunch

14:00- 14:30

The End of the Conference